ikea and globalization
IKEA the home furnishing super-store has grown into a global cult brand with 230 stores in 33 countries that host 410 million shoppers a year. Asian market is viewed as one of the main markets for global economic growth. Pin On Font And IKEA is also known as the worlds largest furniture retailer specializing in stylish and inexpensive designed furniture. . The globalization of market refers to the merging of taste and preferences of consumers from all around the world resulting in an emergence of a single global marketplace. While elsewhere in the world IKEA had always located its stores in less expensive areas and sold its furniture on the do-it-yourself DIY principle these elements had to be changed in China and Middle East. The globalisastion of markets has allowed IKEA to increase its market to 33 countries catering to the many tastes and trends of stylish furniture at cost effective prices. New ways to present your Po...